2006/04/24

One-to-one personalized email marketing service

In an attempt to lure me to register new domain name under .name TLD, godaddy.com sent me an HTML email with the following image embedded:




It tried to put my surname in the banner image and the image is only applicable to me. This is a typical case of harnessing one-to-one personalized email marketing service. The recipient, of course, will be much impressed.

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