The success of 3G mobile phone to enter the mass market hinges on content. Everybody has heard "Content is King". The lack of content is the main reason people do not like to use 3G mobile phones. PCCW might be able to change this. It has integrated MOOV, the biggest online music store with its 3G platform. That is to say, people using PCCW 3G phones can listen to their favorite music delivered from 3G platform while on the move.
I will NOT rush to subscribe to this service. It is better to wait and see how the market responds to this new development.
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