Targeted Geographical Banner Ads

Today I visited BBC UK website and the banner on the right hand corner was an advertisement of CSL LTE service.  Hey, this is really smart.  BBC detected that the IP address was from Hong Kong and it could select an ad banner of Hong Kong clients.  However, this Internet marketing strategy will fail if I access BBC through a proxy server or VPN.


Anonymous said...

I think if the server is smart, they may also gather enough information from your browser's fingerprint.

warrenkwok said...

Yes, the browser type and language can also be captured.